Do You Believe in Once Upon A Time?

High Quality Toys That Last

Once Upon A Time Toys in Rocky River, Ohio

Do you believe in Once Upon A Time? A toy store should be magical and that is what we hope to give to our customers. We choose toys that will spark your child’s imagination and creativity, encourage social skills, explore the world through play and just be plain fun.

Our knowledgeable staff will help you find that perfect toy while making your shopping experience fun for you and your child.

We have a large selection of toys, games, dolls, puzzles, puppets, crafts, and books. Please follow along on Facebook and/or Instagram for the most up to date events and new toys! You can also join our email list here.

Upcoming Events:

July 1st-31st - Christmas in July Sale! All Melissa & Doug brand toys are 20% off all month long. This includes everything from Jumbo Plush to coloring books to your favorite new baby toys. Stop on in and save all this month!

July 1st - New Store Hours! We have adjusted our hours to fit your shopping needs. Starting July 1st we will be staying open later on weekdays until 6pm and opening earlier on Saturdays at 10am. Sundays are going to be shortened from 12pm - 4pm. The new hours are as follows:
    Closed Mondays
    Tuesday: 12pm - 6pm
    Wednesday: 12pm - 6pm
    Thursday: 12pm - 6pm
    Friday: 12pm - 6pm
    Saturday: 10am - 5pm
    Sunday: 12pm - 4pm

Our Services Include:

Gift Wrapping - We know that games and toys make wonderful presents for birthdays and other occasions. So we hope to help save you time and money by gift-wrapping your items for free. Whether you are on your way to a party or would just enjoy having the work done for you, we are more than happy to help.

Gift Certificates - Sometimes, our customers do not know the child that they are buying for very well, or would just like to give them the freedom to pick out whatever they would like.

Order by Phone - If you have an urgent request or need something really special, then simply call us ahead of time and we will prepare everything for you. All you need to do is stop by our store to pick it up.

Fundraising Events - We host evening fundraising events to support our local pre-schools and other groups. Feel free to contact us with any questions or to make reservations for your special evening.

“Great, local toy shop with knowledgeable staff. The woman working was able to suggest a variety of age-appropriate educational, developmental and fun toys. Plus, free gift wrap! I have fond memories of visiting Once Upon a Time as a kid and it's still fun to visit as an adult!”

Google Reviewer