Do You Believe in Once Upon A Time?

High Quality Toys That Last

Once Upon A Time Toys in Rocky River, Ohio

Do you believe in Once Upon A Time? A toy store should be magical and that is what we hope to give to our customers. We choose toys that will spark your child’s imagination and creativity, encourage social skills, explore the world through play and just be plain fun.

Our knowledgeable staff will help you find that perfect toy while making your shopping experience fun for you and your child.

We have a large selection of toys, games, dolls, puzzles, puppets, crafts, and books. Please follow along on Facebook and/or Instagram for the most up to date events and new toys! You can also join our email list here.

Upcoming Events:

Weekend of October 25-27th is our annual Anniversary Sale! The entire store is at least 20% off with some deeper discount tables of 30-50% off. Thursday, Oct 24th is the special presale event for Believers Only to get an additional 10% off. Join our email list here and become a “Believer” yourself. We will have special hours for this event:
Thursday Oct 24th from 10am-7pm
Friday Oct 25th from 10am-6pm
Saturday Oct 26th from 10am-5pm
Sunday Oct 27th from 12pm-5pm

Saturday, Nov 2nd - will be hosting silhouette artist, Erik Johnson!! Erik is a highly skilled, 3rd generation silhouette artist, who learned the craft from his father. Within minutes, Erik hand cuts each silhouette by just looking at the subject's profile. When he's done you'll have an amazing keepsake silhouette of you, your child, significant other, etc. Silhouettes make great gifts! Sign up here - limited spots available!

Saturday, Nov 9th - BRIO Play Day from 12-5pm. You don’t want to miss this one! We are rolling out all the play mats with new trains and tracks! Free giveaways and all BRIO on sale for 30% off! The sale runs from 12pm 11/9/24 through 5pm 11/16/24.

Saturday, Nov 16th - Special Local Author Event from 1-2pm featuring two local children’s authors: Janet Sipl and Anne L. Green. Come and enjoy an engaging shared book experience with your child. Both authors are former teachers with over 60 years combined experience and there will be a book signing after the program!

Our Services Include:

Gift Wrapping - We know that games and toys make wonderful presents for birthdays and other occasions. So we hope to help save you time and money by gift-wrapping your items for free. Whether you are on your way to a party or would just enjoy having the work done for you, we are more than happy to help.

Gift Certificates - Sometimes, our customers do not know the child that they are buying for very well, or would just like to give them the freedom to pick out whatever they would like.

Order by Phone - If you have an urgent request or need something really special, then simply call us ahead of time and we will prepare everything for you. All you need to do is stop by our store to pick it up.

Fundraising Events - We host evening fundraising events to support our local pre-schools and other groups. Feel free to contact us with any questions or to make reservations for your special evening.

“Great, local toy shop with knowledgeable staff. The woman working was able to suggest a variety of age-appropriate educational, developmental and fun toys. Plus, free gift wrap! I have fond memories of visiting Once Upon a Time as a kid and it's still fun to visit as an adult!”

Google Reviewer